Imagine youre holding a tiny slip of paper, about the size of a check. Hold it so that its long instead of wide. But be sure you hold it carefully, because that little slip of paper is packed with power. The power to increase response to your sales letter by up to 50%. Really? you say, looking down in disbelief. This little slip of paper? Yes! Because that little slip of paper you hold in your hand is called a lift note. Write a testimony on it from a satisfied customer, or an expert of some kind. Maybe use it to tout a benefit not otherwise covered in your sales letter. Or even pound home your guarantee. Then, insert that little slip of paper with your sales letter and watch your response rate grow! Well-written lift notes can and often do increase response rates by as much as 50%. That means a letter thats pulling a decent 1% can jump to an even healthier 1.5% just by adding a lift note. So what is it about these little slips of paper that make such a big difference? Well, a lift note is a hard working little guy. He actually serves 2 purposes: First of all, he brings the prospect into the letter with a good feeling, and second, he provides a final push after the letter has been read. Some prospects will tear into your sales letters, holding them over the trash while they read, thinking theyll just skim over it before tossing. A good lift note jumps right out at those hurried readers, capturing their attention and pulling them into your letter before they even realize it. Others read your letter and are almost convinced. Theyre interested, but just arent ready to commit and plunk down their hard-earned cash. But then out pops our powerful lift note, who gives them that final push towards the sale. Just remember: Lift notes are powerful little guys. Theyre not a whole second sales letter. The most successful lift notes hit one selling point and hit it hard. Theyre written on a small piece of paper for good reason. Lack of space forces you to narrow your focus and give your prospect a specific, concrete reason why he should purchase your product or service right now. So try using a lift note with your next sales letter. Handle him right, and this little guy will use his power to explode your response rate! |
