Can our daily diet cure everything from cancer to PMS?

Superfoods give health and wellness consumers everything we need for a shot of essential nutrients in an edible form There's also that hint of the exotic which appeals to a market willing to experiment with fun new foods.

Our appetite for superfoods is never ending. Barely have you managed to track down a good source of the latest superfood when it seems it has been taken over by another. Pomegranates are already yesterday's news (forget about blue-green algae): the latest superfood is the Goji Berry.

If you have not yet heard of goji, you are not alone. While it has occupied an important place in traditional Asian medicine for countless generations, the secrets of its nutritional benefits have remained a mystery to most of the world.

This little red fruit has been described in taste as a cross between a cherry and a cranberry and loaded with nutrients. Goji berries contain up to 21 trace minerals (the main ones being zinc, iron, copper, calcium, germanium, selenium, and phosphorus).

Goji berries are the richest source of carotenoids, including beta-carotene (more beta carotene than carrots), of all known foods or plants on earth! They contain 500 times the amount of vitamin C, by weight, than oranges making them second only to camu camu berries as the richest vitamin C source on earth. Goji berries also contain vitamins B1, B2, B6, and vitamin E.

Goji berries contain 18 amino acids, including all 8 essential amino acids!

Recent research by Dr Harold Corke at the University of Hong Kong found that Goji Berries, significantly reduced blood glucose levels, bad cholesterol and triglycerides (fatty acids in the blood stream that lead to heart disease, diabetes and weight gain). Meanwhile the journal International Immunopharmacology has reported that Goji Berries had a significant effect on the size of cancer tumours in mice. The Los Angeles Times even ran an article about research in China that has found the fruit to be effective in preventing the growth of leukemia cells. Chinese studies also suggest that Goji Berries have anti-aging properties.

World famous Dermatologist to the stars, Dr. Howard Murad uses goji berries in several off his products. A viable source of many vitamins, minerals and amino acids, Goji Berries are the perfect ingredient to meet Dr. Murad's high standards. Working triple duty, this amazing fruit contains the three needed components for the "Murad recipe": antiinflammatories, antioxidants, and hydrators. Featured in Dr. Murad's newest innovation, Redness Therapy Goji Berry helps to calm rosacea-like symptoms, sensitivity, irritation, and redness.

Dr. Murad is the first skincare expert to utilize the abundant nutrients of the Goji berry in topical skincare products. His innovative formulas combine the best of science, along with this antioxidantrich fruit and other natural ingredients, to combat redness, soothe skin, and relieve the symptoms that result from environmental damage.

Dr. Murad call the Goji Berry the most nutritionally dense food on the the planet. He also recommends using the Goji Berry to fight cellulite, calling the little red berry his "cellulite assassin".

With all the evidence, ask your doctor which superfoods will work best to combat heart disease, allieviate osteoarthritis, normalise the pH of your stomach and prevent cancer and you'll probably be answered with a raised eyebrow.

A true superfood provides a concentrated, usable form of nourishment to cells which suppport our immune systems, our hormones, our weight and our aging processes".

As for the Goji Berry, Pharmacist and Best Selling Author of "The Vitamin Bible", Dr. Earl Mindell says "Goji has more powerful benefits on health, well-being and anti-aging than any other product I've seen in the last 40 years."

In fact, Dr. Mindell was so convinced of the health benefits of Goji Berries, that he spent nearly 10 years bringing a high quality, nutrient rich, unpasteurized Himalayan Goji Juice to market.