As a service provider you may not want to think of yourself as a salesperson. You are in the business of helping others and you may not feel comfortable with the sales process. However, you need to let clients know that your service is available. Here are some ways to do so:

Shift Your Perspective

Start by building relationships with your potential clients based on trust. Remember that you are making them aware of something you offer that they are looking for.

Emotional Triggers

Selling is based on emotion. Here are a few generic emotional triggers almost everyone has:

People want to feel accepted and needed

People want to feel satisfaction from their accomplishments

People want to feel admired and recognized for their accomplishments

People respond to the issue youre uncovering because it creates an emotion pull and charge for them.

The Simple Selling Process

Remember that the selling process is more about your clients and less about you. The great part is if you are selling properly, all you really need to do is...

Ask more questions than you answer

Listen more than you speak

Relate to your potential clients needs and desires

Keep the conversation positive and empowering

The conversation becomes a simple selling process with the addition of just one key question: Would you like a partner to help you achieve these goals?

With this one question you make yourself the key to the solution. Your clients do all the selling for you. They

Articulate the benefits

Create mental imagery toward producing results

Keep their self-criticisms out of the way

Visualize results and gain confidence about what their life would look like

Visualize you as the right partner to help them achieve these goals

Keep in Touch

Get a commitment for a next step. Think of yourself as a lifelong consultant. Tips to remember:

Move the relationship forward

Follow up and ask for small commitments

Dont give in and dont give up if you know you can help

These are the easy steps to simple selling, and Booking Yourself Solid. Start small, end big, and remember, successful selling is really nothing more than showing your potential clients how you can help them to live a happier more successful life.